Purina Institute – Privacy Policy

Effective Date: May 2018; Last Updated: December 2022



This Policy describes the information data collection and use practices for the Purina Institute. It only applies when this Policy is provided to you. It does not apply to sites or apps where it does not appear. This includes not applying to Nestlé Purina Global Resources Inc.’s general operations. It also does not apply in other circumstances. It does not describe our practices for information we might collect from Purina Institute employees.

Notice at Collection

Information We Collect

We collect various types of information from you, as described below. California law requires us to tell you if we share information for cross-contextual behavioral advertising. Described below by category is the information we may collect and if we share it for cross-contextual behavioral  advertising. To learn how to modify your cross-contextual advertising preferences view our Notice of Right to Opt-out of Sale/Sharing.  

Contact and account information. We may collect your name and address. We may also collect your phone number and email address. This includes your title and company name. We collect information you provide to create an account or profile. We also collect job interest and resume if you apply for a job with us. We collect license numbers from veterinarians who register with us. In some cases, we may share this information for the purpose noted above. 

Feedback information. We collect your feedback about your experience with Purina products. We also collect feedback you may share about our events. You may share this in reviews or through photos or other media.

Location information. We may collect information about your location. This may include your precise location if you request to know suggested stores or directions of where to purchase product. It may include your city or zip code. In some cases, we may share this information for the purpose noted above.

Site usage and device information. We may collect information about the browser you are using when you use our sites. We also look at how long you stay on our sites and what content you view. We may also collect information about your operating system or hardware model. We may also collect IP addresses or device identifiers. We may look at what site you came from, or what site you visit when you leave us. We may also collect your mobile carrier information. In some cases, we may share this information for the purpose noted above.

We do not use or disclose sensitive personal information, as defined by California law, for inferring characteristics or for purposes other than those permitted by law. We keep personal information as long as it is necessary or relevant for the practices described in this Policy. We also keep information as otherwise required by law.


Business Purposes for Collecting Information

We use information to communicate with you. We use information to answer your questions and comments. We also communicate with you about our relationship. This includes providing information about this Policy or our Terms. We also use information for customer service.

We use information to improve our products and website. We use information to make our website and products better. We may also use information to personalize your experience with us. This may include saving preferences or settings.

We use information for marketing purposes. We provide you with information about new products and special offers or promotions. We might also serve ads. These might be about our products and events. They may also be offers from other brands or affiliates that we think you might find interesting. We may use information to run a sweepstakes or contest. We deliver content to you through various channels. These channels may include email and social media platforms.

We use information to protect our company and others. We use information to identify fraud. We also use information to secure our websites and systems. We may also use information to protect our customers.

If you are in Europe we process your information for different purposes. Our basis for processing your information is typically to perform a contract. Performance of a contract includes responding to your requests. Where this applies, if you choose not to provide information, we may be unable to perform the contract or respond to your request. We also process information based on consent or for our legitimate purposes.

We use information for other lawful purposes or as we may disclose to you.

More Information

For more information about our privacy practices, read below for the rest of our privacy policy.

Methods of Collecting Information

We collect information from you directly. We collect information when you sign up for communications. We collect information when you register with us. This includes signing up for an event. We also collect information through surveys and on social media channels.

We collect information passively. We use tracking tools like cookies, pixels, and web beacons. To learn more about cookies visit the FTC’s Online Tracking page. We do this on our websites and in emails that we send to you. We also do this in our ads that are served on other sites or platforms. We collect information about users over time when you use our website.

We get information about you from others. Our business partners or affiliates may give us information. We may also get information from companies who compile information about veterinary professionals. Or, we may get information from social media sites.


We Disclose Information To Others

We provide information within our family of companies. We may share all categories of information with our affiliates and subsidiaries. This includes future related companies.

We disclose information to service providers.  We may share all categories of information with external companies who perform services for us. This includes helping us with events and webinars. This also includes companies that help us with fraud detection and website operations. We may also share all categories of information with data analytics vendors or market research companies.

We may share information for cross-contextual behavioral advertising. We may share information with third parties in order to provide cross-contextual behavioral advertising. In the Notice at Collection (above) we outlined which categories of information are shared for cross-contextual behavioral advertising.

We will transfer information with any successor to all or part of our business. In the event that Purina or its assets are acquired by or merged with another company, we may share all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.

We provide information if we think we have to in order to comply with the law or to protect ourselves. For example, we may share all categories information to respond to a court order or subpoena. We will share information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.

We share information as permitted by law and for other reasons we may describe to you.


Third Party Sites and Content

We may link to third-party sites or apps. Our sites may also include third party content that collects information. They may collect information using passive tracking tools. We do not control these third parties. This policy does not apply to the privacy practices of these third party websites or apps. Please read the privacy policies of other websites carefully. We are not responsible for the practices of these third-party sites or apps.


We Combine Information

We combine information about you that we have collected offline with information we collect online. We combine information across devices. This includes computers and mobile devices. We combine information about you we get from different sources. This includes combining information we get from another company with information we already have.


Your Choices and Rights

You can opt out of marketing emails. To stop receiving our promotional emails follow the instructions in any promotional email you get from us. If you opt out of marketing emails, you will still get transactional emails. These include emails about your relationship with us or about your account.

You can control certain tracking tools. To learn how to manage cookies and other tracking tools used on our sites and apps please click About our Ads. You will also find our Do Not Track Policy there. The Notice of Rights to Opt-Out of Sale/Sharing below also describes how to manage your choices for cross-contextual behavioral advertising.  

EU and UK Residents. Certain additional rights exist if European law applies. These include rights to access, update or correct your information. These rights may also include requesting a portable copy of your information. These rights may also include requesting that we delete your information or that we restrict how we process your information. It may also apply if you object to profiling or direct marketing. You can also withdraw your consent. (See above for details.) You may also be able to object to having your information used for other purposes. You also have the right to direct complaints about our privacy practices to your local Data Protection Authority. To exercise your rights you can contact us as noted below.

Certain residents’ rights. If you live in California or Virginia, or a state with a similar law, you may have certain additional legal rights. This includes the right to ask us what information we collect and use and what information we share or sell to third parties. It also includes the right to ask us to delete information we have collected from you. It also includes the right to fix or update information you have provided to us. To exercise these rights, contact us at 800-778-7462, or email us. We will ask you to give us information you provided when you registered with us to verify your identity. If you are submitting on someone else’s behalf we may ask for additional verification. This may include providing a signed letter verifying your right to make this request. We will not discriminate against you because you have exercised any of these rights.

Notice of Right to Opt-out of Sale/Sharing: Under California law we are required to tell you if we "sell" information. While we do not believe we engage in “selling” information, it is possible that certain of our sharing activity may be viewed as a sale. We do not sell information of Californians under 16. You can opt out of this activity by visiting the Do Not Sell or Share My Personal Information page. You can also opt out by calling us at 800-778-7462. Some browsers or browser extensions also allow you to tell websites not to share your information for cross-contextual behavioral advertising through the “global privacy control” or equivalent signal. We will respond to this kind of signal in a frictionless manner. If you configure this setting on your browser, certain features on our site may not work and you will receive less targeted advertising. To learn how to configure this setting, view here. Selections are browser and device specific.

Nevada residents’ rights. We have disclosure obligations in Nevada. We do not exchange Nevada residents’ personal information for money.  Nevada residents may opt out of the future sale of their information to a third party by contacting us as described at the end of this policy.


These Sites and Apps are Not Intended For Children

The sites and apps where this Policy appears are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the addresses provided at the end of this policy. Please mark your inquiries “Parental Information Request.” Parents, you can learn more about how to protect children’s privacy here.


Security Measures and Location of Information

We use reasonable security measures as required by law. The Internet is not 100% secure. We cannot promise that your use of our sites and apps will be completely safe. We encourage you to use caution, and not to share or reuse passwords.

Information we collect is stored in the United States. You understand that your information will be sent to the United States. If you live outside of the United States and choose to use our sites and apps you agree this is at your own risk. The United States may not afford the same level of protection as laws in your country.


Contact Us and Updates to This Policy

You can reach us about this policy or our privacy practices at:


Within the EU: petcareteam@purina.nestle.com

From time to time we may change this Policy. We will notify you of any material changes as required by law. We will also post an updated copy on our website. Check here for updates.