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Keep the cat, change the care pathway: A transformational approach to managing Fel d 1, the major cat allergen
Learn about a novel nutritional approach to reducing levels of the major cat allergen at its source, helping to improve cat allergy symptoms in sensitive individuals without removing the cat from the home.
1 min to 5 min
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Effects of three diet history questions on the amount of information gained from a sample of pet owners in Ontario, Canada
Learn how question phrasing can impact the amount of diet-related information obtained from clients.
1 min to 5 min
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Benefits of Nutrition Shown in Groundbreaking Longevity Study in Cats
Purina conducted a groundbreaking 9-year study that demonstrated feeding a specific blend of nutrients can extend the healthy lives of cats.
1 min to 5 min
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Fast Fact
What is ash and why is it found in pet food?
Fast Fact
Ash (also referred to as "crude ash," "inorganic matter" or "incinerated residue") is a regulatory or technical term that represents the mineral content of a food. Ash is what remains of a pet food after a sample is incinerated as part of a laboratory analysis.
The organic content (i.e., carbohydrate, fiber, fat and protein) will be totally combusted and only the minerals will remain (e.g., calcium, phosphorus, magnesium, etc.). The mineral content in pet food comes from ingredients and supplements added to the formula. Some regulatory agencies require pet food companies to declare ash content on the pet food label.
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When to Start Having Nutrition Conversations
Every client visit is an opportunity to discuss the importance of good pet nutrition.
1 min to 5 min
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Milestones That Should Spark a Nutrition Conversation
Throughout a pet’s life, there are multiple events that should trigger a nutrition conversation.
1 min to 5 min
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Why the Veterinary Team Is the Best Source for Nutrition Information
Encouraging clients to turn to the veterinary team for their pet’s specific nutrition needs.
1 min to 5 min
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Using Open-Ended Questions to Elicit Accurate Nutrition Information
Getting accurate information is the first step toward creating a solid nutrition plan.
1 min to 5 min
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Considerations When Choosing a Probiotic Supplement
Probiotics are a nutritional intervention that may help manage pet health issues from gastrointestinal tract and beyond.
1 min to 5 min